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The Exhibitor’s Guide to Tradeshows

It’s that time of year again…where the beach chairs are replaced with office chairs. The sun tans are no more. Start preparing folks because it’s everyone’s favorite time of the year! Winter. Is. Here…and so is Expo season! Time for everyone to start preparing on sales pitches, booth sizes and contacting those leads. But what do you do when it’s your first time at a Tradeshow??? Do you know what to wear? Where to be? Or if you’re a company, who to bring??? Ladies and gentlemen fasten your seat belts and get ready to explore the tradeshow world with our…

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Generation X, Millennials & Baby Boomers: Targeting All At Tradeshows

Check out our first three articles on Generation X, Millennials & Baby Boomers before reading! Dawn is the perfect example of how to target all three. With the double deck, attendees can ascend the staircase leading to the conference room where they are able to have a one on one meeting with the sales consultant about the product and how it will benefit their company in the long run. The “WOW” factor is there with the large Dawn logo’s that can be seen from both sides of the booth and the multiple kiosks; the front of the booth looks like…

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Generation X, Millennials & Baby Boomers: Targeting All At Tradeshows

Before reading about Millennials check out our other articles regarding the three generations at tradeshows: Baby Boomers & Generation X! Millennials: Born between 1985-1995(2000) This is the generation that enjoys their displays, their demonstrations and their electronics. Cut out that one on one time and put more effort into the creativity of the booth. These attendees are introducing themselves to the workforce and will be sticking around for forty years and they are more about brand loyalty. Millennials enjoy more lights, colors and sizes of booths. They want that “WOW” factor that will make your product and booth more memorable…

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Generation X, Millennials & Baby Boomers: Targeting All At Tradeshows

If you haven’t checked out our first article in this series, it is all about Baby Boomers and the tradeshow world. I would suggest reading that before continuing onto Generation X to understand the first generation! Generation X: Born between 1965-1984 The forgotten generation that marketers tend to pay no attention to. Generation X, let’s face it, they are not the newest high-tech generation and they are not the generation that are the biggest. But they are going to be the new leaders as the baby boomers start to retire from the work force and they are going to be…

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Generation X, Millennials & Baby Boomers: Targeting All at Trade Shows

Trade shows, expos, conventions…however you say it, everyone shows up with their perfectly (or not so perfectly) designed booths to try and generate more leads and brand awareness. From shinning lights to large towers, an expo has it all. But the question is: how do you target the three generations that are attending these shows? From baby boomers to millennials, the generational gap is starting to become pretty obvious. Baby Boomers: Born between 1946-1964 This is the generation that is either running the market or are retiring from it. The most experienced and dedicated in the workforce today. Targeting these…

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FROM CONCEPT TO REALITY – BISCO DENTAL

  Trade show exhibits come in all shapes and sizes and the same holds true for the many interesting challenges they present to the teams that design and build the environments. The pace can be fast, furious and fun – and Bisco Dental Products is one such client that proves this point. Bisco Dental Products began as a small boutique-type company and over the years they have enjoyed tremendous growth. To meet the demands of their customers Bisco attends all major dental shows along with a large number of regional shows – a hectic schedule for any sized exhibitor! They…

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Hello world. This my website!

Hello world. This my website!

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BOOTH STAFF BOREDOM

It’s safe to say that we have all seen the exhibitor’s whose booth staff is doing everything BUT what we want them to do on the show floor. Everyone begins with the best of intentions of “having a good show” however it isn’t long before the staff is head-down on their phones checking email or social media. Maybe they’ve gathered around the reception desk and are recounting the activities of the opening night mixer. Or even worse – gulp – they’ve disappeared from the floor all together! As a trade show manager it is sometimes difficult to keep a staff…

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MEC + Lewis University = Grand Partnership

MEC was recently a featured exhibitor/ key sponsor at the Lewis University Annual Career Expo. The expo is one of several important events sponsored by the Career Services Department at Lewis and one that students say is an important stepping stone for them as they are preparing to graduate. Laura Paley, Employment Outreach and Development Coordinator explains. “This is our largest annual career event, where we provide opportunities for our top employers to network with hundreds of students for internships and jobs. This year we were fortunate to have MEC sign on as a featured Affiliate Sponsor.” The event features…

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MEC ASSISTS LOCAL EAGLE SCOUT

Last month MEC had the pleasure of assisting a local high school student with his Eagle Scout project. The Eagle Scout Service Project is the opportunity for a Boy Scout to demonstrate leadership of others while performing a project for the benefit of his community. John Havrilla is a student at Hinsdale South High School and chose to work on a project that would benefit his high school’s marching band by designing and building a organizer/storage cart for the band’s color flags. MEC provided him with dedicated space where he and his team were able to cut plywood, assemble the…

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